Cut the Noise. Keep the Sound. DownBeats sells the most effective concert hearing protection earplugs on the market. Their earplugs let you hear the music while cutting out all the extra noise. The client was using WordPress for their previous e-commerce solution, but the integration that existed was broken, to the point that users were not able to checkout with products. The overall design was also extremely archaic so I was tasked with improving the front-end design, modernizing the branding, and fixing the e-commerce solution. I usually do not like to work on builds that use a website builder like Shopify, WordPress, Squarespace, etc, but building out a full e-commerce solution from scratch is daunting and time-consuming, so I agreed to use Shopify since I had built up some skills using it through my work at Canary Marketing. Ryan Wall helped me with the branding guidelines work, and then I moved to the Shopify build which was smooth and painless. The most difficult part of this job was transferring their existing site off of WordPress, while still maintaining his old site on a temporary domain so he could move old blog posts to his new blog. I had to directly connect to the WordPress site via FTP and then directly connect to his MySQL database to move the blog posts over. Overall, I am happy with how customized this site turned out, and had plenty of fun with the coding design adjustments even though I wasn't designing it from scratch like my other projects!